Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect several types of information from and about users of our website, including:

• Contact information (such as name, email address, mailing address, and phone number)
• Account information (such as username and password)
• Transaction information (such as payment details, purchase history, and shipping information)
• Profile information (such as preferences, product interests, and demographic information)
• Communications (such as customer service inquiries and survey responses)

1.2 Usage Information

We may automatically collect certain information about your equipment, browsing actions, and patterns when you interact with our website, including:

• Log information (such as IP address, browser type, operating system, referring pages, and access times)
• Device information (such as device identifiers, location information, and mobile network information)
• Usage data (such as traffic data, communication data, and the resources that you access and use on the website)
• Cookies and similar technologies (as described in our Cookie Policy)

2. How We Collect Information

2.1 Direct Collection

We collect information directly from you when you:

• Register for an account
• Place an order
• Subscribe to a newsletter
• Fill out a form
• Participate in a survey or promotion
• Contact customer service

2.2 Automated Collection

We automatically collect information using:

• Cookies (small data files stored on your device)
• Web beacons (small electronic files that allow us to track your movements on our website)
• Server logs (which record website activity)
• Analytics tools (such as Google Analytics)

2.3 Third-Party Sources

We may receive information about you from other sources, including:

• Business partners (such as payment processors or service providers)
• Public databases
• Social media platforms (if you link your account or interact with our content)
• Insurance databases and credit reference agencies (in compliance with Danish law)

3. How We Use Your Information

We use your information for various purposes, including to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Communicate with you about products, services, offers, and promotions
• Personalize your experience and deliver content tailored to your interests
• Conduct research and analysis to improve our website and services
• Protect our rights, property, or safety, and that of our users or others
• Comply with legal obligations and insurance regulatory requirements
• Assess insurance risk and process claims
• Prevent fraud and verify identity

4. Disclosure of Your Information

We may disclose personal information that we collect or you provide as described in this Privacy Policy:

• To our subsidiaries and affiliates for the purposes outlined in this Privacy Policy.
• To contractors, service providers, and other third parties we use to support our business (such as payment processors, claim handlers, and IT service providers).
• To fulfill the purpose for which you provide it (such as processing an insurance claim).
• For any other purpose disclosed by us when you provide the information.
• With your consent.

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce or apply our terms of use and other agreements.
• To protect the rights, property, or safety of our company, our customers, or others.

5. Data Security

We have implemented appropriate technical and organizational measures to protect the security of your personal information. However, please understand that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Our security measures include:

• Encryption of sensitive information
• Secure servers and firewalls
• Regular security assessments and audits
• Access controls and authentication procedures
• Staff training on data protection

6. Your Rights and Choices

Under the General Data Protection Regulation (GDPR) and Danish data protection law, you have certain rights regarding your personal information:

• Right of access: You have the right to request copies of your personal information.
• Right to rectification: You have the right to request that we correct inaccurate information or complete incomplete information.
• Right to erasure: You have the right to request that we delete your personal information in certain circumstances.
• Right to restrict processing: You have the right to request that we restrict the processing of your information in certain circumstances.
• Right to data portability: You have the right to request that we transfer your information to another organization or directly to you.
• Right to object: You have the right to object to processing of your personal information in certain circumstances.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within one month.

6.1 Marketing Choices

You can opt out of receiving marketing communications from us by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us using the information in the "Contact Us" section
• Updating your preferences in your account settings (if applicable)

6.2 Cookies and Tracking Technologies

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impact your overall user experience. To learn more about cookies and how to manage them, visit www.allaboutcookies.org.

7. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider:

• The amount, nature, and sensitivity of the personal information
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process the information and whether we can achieve those purposes through other means
• The applicable legal requirements (such as insurance regulations that require certain records to be maintained)

For insurance policies and claims, we typically retain information for a minimum of 5-10 years after the end of our relationship, in line with Danish financial services regulations and limitation periods for legal claims.

8. International Transfers

SeniorDrive is based in Denmark, and our servers are located within the European Economic Area (EEA). However, in some cases, your information may be transferred to, stored, or processed in countries outside the EEA.

When we transfer personal information outside the EEA, we ensure a similar degree of protection is afforded to it by implementing at least one of the following safeguards:

• Transfer to countries that have been deemed to provide an adequate level of protection by the European Commission
• Use of specific contracts approved by the European Commission (Standard Contractual Clauses)
• Transfer to organizations that are part of approved certification mechanisms, such as the EU-US Privacy Shield

9. Children's Privacy

Our services are not intended for use by children under the age of 18, and we do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe we may have collected information about a child, please contact us using the information in the "Contact Us" section below.

10. Updates to Our Privacy Policy

We may update this Privacy Policy from time to time. The date at the top of this Privacy Policy indicates when it was last revised. If we make material changes, we will notify you through a notice on our website or by email (if we have your email address).

We encourage you to review this Privacy Policy periodically to stay informed about our data practices.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

SeniorDrive Insurance A/S
Nørregade 41
1165 Copenhagen
Denmark

Email: [email protected]
Phone: +45 66004092

11.1 Data Protection Officer

You can contact our Data Protection Officer directly at [email protected].

11.2 Supervisory Authority

If you are concerned about our processing of your personal information, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet):

Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Denmark

Website: www.datatilsynet.dk
Phone: +45 33 19 32 00
Email: [email protected]